This post will be updated as new materials become available.
My presentation mapped out the IoT landscape with the objective of providing companies, both solution suppliers and buyers of IoT solutions, with a road-map that they can use to develop their IoT business strategies.
The road-map highlights three avenues of growth: support for more connectivity technologies beyond the mobile (cellular) which is the main-stay of M2M; movement up the value-chain into platforms, applications and risk/reward sharing business models; and, support for interoperability in ways that permeate the silo characteristics of present-day applications.
By referencing this road-map and revenue potential from following different paths, companies can work out how to make the transition from the (M2M-silo) value chain and into the partnering ecosystems, platforms and interoperability touch points that characterize the IoT market.
For this on-line event (http://iotday.org/2014/) to celebrate IoT through events around the world, I interviewed Alicia Asin Perez, one of the co-founders of Libelium which provides an open-source sensor platform for IoT applications.
This interview for the TIA's Future of the Network documentary series focuses on the IoT market opportunity and its key characteristics - http://www.tianow.org/videos/ken-figueredo/11241.
The following items refer to reports, White Papers and presentations that I have delivered in the public domain. Items are presented in reverse chronological order for ease of access to the latest knowledge. Contact me at ken@more-with-mobile.com to obtain a copy of specific documents.
This presentation outlines the challenges that organizations will face in building and delivering IoT services on a large scale. It draws on early trial experiences involving the InnovateUK-funded oneTRANSPORT trial and the role of standards in the form of oneM2M service enablers - https://www.youtube.com/watch?v=bOHsmq7RCpY/.
I was invited to take a commercial focus on the IoT market opportunity for this virtual conference (http://iotslam.com/session/a-road-map-for-iot-strategy-and-business-model-innovation/).
| 2016 | IoT Solutions World Congress | Intelligent Transport Systems: Lessons from a Large-scale, public-private sector trial |
| 2015 | IoT Slam '15 Virtual IoT Conference | A Road-map for IoT Strategy & Business Model Innovation |
My presentation mapped out the IoT landscape with the objective of providing companies, both solution suppliers and buyers of IoT solutions, with a road-map that they can use to develop their IoT business strategies.
The road-map highlights three avenues of growth: support for more connectivity technologies beyond the mobile (cellular) which is the main-stay of M2M; movement up the value-chain into platforms, applications and risk/reward sharing business models; and, support for interoperability in ways that permeate the silo characteristics of present-day applications.
By referencing this road-map and revenue potential from following different paths, companies can work out how to make the transition from the (M2M-silo) value chain and into the partnering ecosystems, platforms and interoperability touch points that characterize the IoT market.
| 2014 | IoT Day 2014 web-conference | Event-closing conversation with Alicia Asin Perez (CEO Libelium) |
| 2013 | Telecommunications Industry Association | Future of the Network Documentary: the Internet of Things |
| 2012 | Market Review for the GSM Association's mEducation Initiative | mEducation - New Business Models: Innovation in Practice |
Digital
content allied to mobile delivery are two important ingredients in the
emerging market for mEducation services because they allow traditional
and modern-day approaches to enable a "blended" educational experience.
Between
July and September 2012, I analyzed the market for mEducation services
and innovative business approaches that different organizations are
using to enter this market. Education content and service providers,
policy makers and mobile operators from around the world contributed
their insights and ideas on new sources of value, the role of mobile and
emerging business models.
A
summary of this work can be found at the GSM Association's web site. It
includes some innovative and early stage approaches from BhartiAirtel
(India), SFR (France) and Tata DOCOMO (India).
I presented highlights of this work at the GSM Association's Connected Living Summit
in Gothenburg with several communications service providers and
technology vendors in attendance. This turned out to be an interesting
discussion and several attendees remarked that the scope and value of mobile in
the education sector was more promising than they had originally
considered.
| 2012 | Presentation at New Digital Economics Conference |
M2M Strategies and Business Models |
The
advent of new value propositions and business models will have an
impact on suppliers to the mobile industry, mobile operators and other
businesses that are implementing connectivity strategies.
I discussed the drivers of change and implementation challenges linked to these new business model concepts at the New Digital Economics panel on Digital Things 2.0 (San Francisco, 2012). Some of the key implications for companies in the mobile eco-system are the need to:
I discussed the drivers of change and implementation challenges linked to these new business model concepts at the New Digital Economics panel on Digital Things 2.0 (San Francisco, 2012). Some of the key implications for companies in the mobile eco-system are the need to:
- think creatively about new value propositions beyond connectivity
- deploy processes and platforms to manage populations of connected devices
- explore partnering as a business strategy to bridge expertise and cross-industry knowledge gaps
- master new skills to orchestrate multi-party supply chains in order to deliver more innovative connected device services
- develop trusted brands which will be essential in a future of multi-sided business models where a core set of device and sensor information can be simultaneously used in services for for multiple customer groups.
| 2012 | Strategy Paper for the GSM Association |
Connected Life - The Need for New Business Models |
The
new application opportunities that connected devices and sensors make
possible occur at the intersection of mobile and non-mobile industries.
For these ideas to become a commercial reality there needs to be a
corresponding level of innovation in business models.
Early in 2012, I prepared a paper on
new business models as part of the GSMA's Connected Life campaign. The
paper made the point that mobile operators are in a central role to
accelerate the connected devices market beyond basic connectivity into
areas that:
- add a layer of quality to connectivity services via a managed connectivity business model
- expand the portfolio of goods and services offered through a retail entity that functions in the role of a customer stewardship-service model
- facilitate services innovation by encouraging new, data-intensive applications across business silos through a platform innovator business model.
| 2011 | Strategy Study in collaboration with Beecham Research | M2M - Service Enablement Services (SES) |
In order to elaborate on the business opportunities beyond basic connectivity, I co-authored a study in 2011 with Beecham Research
on the market for service enablement services. These services allow
businesses to launch and manage connected devices through the use of
over 110 SES elements which are defined in the study.
The research for this study was based on discussions with SES platform providers and over 200 companies from 7 industry verticals that were in the process of designing connectivity into their products and services. As such, it was the first ever demand-side analysis of this market.
A forecast of the future market opportunity for connectivity subscriptions and service enablement services projected a higher growth rate for SES. This was due to the fact that companies adopting connectivity were much more aware of the capabilities required to support devices in the field. In addition to valuing these services they also expressed an interest in outsourcing these services.
The research for this study was based on discussions with SES platform providers and over 200 companies from 7 industry verticals that were in the process of designing connectivity into their products and services. As such, it was the first ever demand-side analysis of this market.
A forecast of the future market opportunity for connectivity subscriptions and service enablement services projected a higher growth rate for SES. This was due to the fact that companies adopting connectivity were much more aware of the capabilities required to support devices in the field. In addition to valuing these services they also expressed an interest in outsourcing these services.
| 2010 | Report & Conference Presentation for the Telco2.0 Initiative | M2M - Beyond Connectivity |
By
2010, the idea of extending wireless connectivity in different types of
device was taking hold in the market. Mobile operators were using a
variety of approaches to expand their presence in the M2M market
including the launch of dedicated business units, changes in their
distribution channel strategies, vertical integration initiatives and
mobile to non-mobile partnering. At the same time, analysts were
forecasting declines in the average monthly revenue per connected
device, raising doubts about the commercial appeal of M2M offerings.
I was invited to speak at the Telco2.0 Executive Brainstorm in London about the business opportunities of M2M, beyond connectivity. My presentation outlined the different operational and scale challenges of M2M compared to the handset business model. It also highlighted the importance of processes and platform tools to manage large populations of connected devices and closed by outlining incremental revenue opportunities by extending into new markets beyond basic M2M connectivity.
I was invited to speak at the Telco2.0 Executive Brainstorm in London about the business opportunities of M2M, beyond connectivity. My presentation outlined the different operational and scale challenges of M2M compared to the handset business model. It also highlighted the importance of processes and platform tools to manage large populations of connected devices and closed by outlining incremental revenue opportunities by extending into new markets beyond basic M2M connectivity.
| 2009 | Report & Conference Presentation for the Telco2.0 Initiative |
M2M - mobile panacea for the health sector? |
In 2009, the Telco2.0
initiative prioritized developments in the M2M market. In particular, the broadening scope of M2M offered the potential for M2M to enable new business opportunities at the intersection of
the health care and mobile industries.
My presentation described $1.2trillion in wasted expenditure that could be targeted through three types of mHealth solutions:
- encouraging changes in patient behavior
- information and operational-efficiency services in clinical environments
- and, operational savings from the improved use of IT.
A video of this presentation is available for viewing here on Telecom TV.
The earliest work on new opportunities for connected devices was a 2008 strategy study I carried out for the GSM Association.
2008 | Market Strategy Study for the GSM Association | Embedded Mobile: M2M Solutions and Beyond |
The
key conclusion of this study was that the mobile industry needed to move
beyond traditional M2M market opportunities and into adjacent industry
segments. In particular, connected consumer electronics, health care and
smart meters were three key categories that could drive device volumes
to levels that would rival the mobile handset business.
This
would focus greater industry attention on innovative service
opportunities while the economies of scale from high-volume designs
would improve device and service affordability.
